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Hello, I'm Brooke Norlin.

I’m a Sustainable Digital Business Designer for spicy-brained women who are done with burnout, bullshit formulas, and businesses that feel like cages.

I’ve lived the corporate grind that stole time from my very soul. I’ve been the “boss babe” masking so hard I forgot who I was. I’ve been over-coached, under-supported, and told a million times that the only way to succeed was to follow someone else’s blueprint. Spoiler: none of that worked for me... and it’s not working for you either.

So I built my own path. One with strategy, tech, and systems that actually fit. A business model that supports my life instead of swallowing it. And now? I help other brilliant-but-scattered women do the same.

Because here’s what I believe: you’re not flaky, you’re not lazy, and you’re definitely not “bad at business.” You just need a business that works with your brain, your energy, and your values. Around here, we call that making happy money—income that feels good, fuels your freedom, and never asks you to trade your sanity for success.

If you’re ready to turn those “bad ideas” into the best moves you’ve ever made, you’re in the right place.

My Mission

To help big-brained + big-hearted + scattered, service-based women build sustainable online businesses that create freedom, flexibility, and happy money—without hustle, burnout, or pretending to fit inside someone else’s formula. I exist to empower women to trust themselves, follow through on their ideas, and create businesses that change their lives—and by extension, change the world.